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Mitch Joel: Think about it – what if everything we knew about Marketing and Advertising until now really was just an anomaly, and the new ways that are spurting up as we Blog is the way things were meant to be? Human beings are often great at being able to adapt as situations unfold, but […]

In his new blog, Steph Lagrange reports a conversation we had last April about my work: Proximity (i.e. “always available”) is another key concept to Bruno. Whereas in traditional media the distance between the ad and the store can be miles and/or days away, on the Web the distance has narrowed down to a mere […]

The always brilliant Mark Pesce just published That Business Conversation, the text of his latest speech. The conclusion should be on the screen of every business leader. The balance of power has shifted decisively into the hands of the networked public. … unless you embrace conversation as the essential business practice of the 21st century, […]