Stephane Lagrange talks about my work

June 1st, 2008 by bruno boutot
Proximity (i.e. “always available”) is another key concept to Bruno. Whereas in traditional media the distance between the ad and the store can be miles and/or days away, on the Web the distance has narrowed down to a mere hyperlink (i.e. URL). The call to action and the ability to take action are instantaneous, almost real time. #

Stephane is really impressive: there was a lot distractions around when we talked but he didn’t miss a beat and he summarizes this whole concept beautifully. Thanks! #


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