How Steve Buttry Is Building A New Newsmedia, Part I

March 20th, 2010 by bruno boutot
Duties will include: #

  • leading community engagement in coverage of breaking news;
  • recruiting and managing relations with community bloggers;
  • moderating community conversation in live chats, discussion forums and site comments;
  • handling community-submitted content;
  • managing special community-engagement projects, such as events and contests;
  • coaching and mentoring other community managers.
  • We’re looking for an experienced digital journalist with involvement in community engagement avenues such as blogging, crowdsourcing and social media. #

    [[I applaud here the use of  "community host", instead of "manager" or even "editor".  Buttry's choice of words shows his understanding of the issues and his innovative strategy. "Host" sends the clear message that community is first about welcoming and hospitality.]] #

    Community host: #

    You will be a part of a team of community managers who will undertake a variety of duties, including: #

  • recruiting and managing relations with community bloggers;
  • moderating community conversation in live chats, discussion forum and site comments;
  • handling community-submitted content;
  • managing special community-engagement projects, such as events and contests.
  • Journalism experience helpful but not required. Applicant must be involved in digital engagement avenues such as blogging and social media. Work may include evening, weekend and holiday duties. #

    Social media producer: #

    We want someone to lead our efforts to engage with the community through social media. While you will take the initiative in developing the duties of this position, some of them will be: #

  • managing social media outlets, such as Twitter feed(s), Facebook fan page(s), YouTube and Flickr channels;
  • monitoring and responding to social media references to our work;
  • aggregating social media content for linking to or posting on our site;
  • promoting our content and community-engagement opportunities using social media; using Twitter and other social media to crowdsource breaking news stories, supplementing staff coverage;
  • planning tweetups and other social-media-oriented community events.
  • We’re looking for an experienced digital journalist who uses social media extensively for personal and professional purposes. #

    Mobile producer: #

    We want someone to lead our efforts to engage with our community through mobile devices. While you will take the initiative in developing the duties of this position, some of them will be: #

  • planning and executing mobile engagement projects;
  • managing and producing mobile-focused content;
  • working with tech staff to ensure quality of mobile site;
  • working with social media producer to plan and execute strategy for mobile-focused social media;
  • working with tech staff on mobile apps.
  • We’re looking for an experienced digital journalist who’s an avid user of mobile devices and has ideas for engaging the mobile audience. #

    This is very exciting. I’ll bet he has already received 1000 applications. #

    bruno boutot

    Statégies de médias sur le Web: médias sociaux, communautés, commerce #

    Follow Me:
    TwitterFacebookLinkedInFlickr #

    #

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    8 Responses to “How Steve Buttry Is Building A New Newsmedia, Part I”

    1. brunoboutot Says:

      How @stevebuttry Is Building A New Newsmedia : http://bit.ly/a50iPI

      This comment was originally posted on Twitter

    2. boutotcom Says:

      Construction d’un nouveau media d’info sur le Web: les premières étapes de @stevebuttry : http://bit.ly/a50iPI

      This comment was originally posted on Twitter

    3. stevebuttry Says:

      Thanks for noticing. RT @brunoboutot How @stevebuttry Is Building A New Newsmedia : http://bit.ly/a50iPI

      This comment was originally posted on Twitter

    4. John Hamer Says:

      Great stuff, Steve. You’re on the right track. Public Trust through Public Engagement, as we discussed at RJI in Columbia. Here’s another tool you might consider to help earn public trust and credibility: http://www.taoofjournalism.org. It’s still in beta phase, but ready to launch soon. See Craig Silverman’s excellent piece in CJR.org last week, in case you missed it:
      http://www.cjr.org/behind_the_news/the_tao_of_journalism.php

      This comment was originally posted on Puttin’ on the Gaz

    5. Wanted: Vision for community engagement « Pursuing the Complete Community Connection Says:

      [...] the community will be pleased to spend some time with a gracious host. As Bruno Boutot said in a post about my job listings (yeah, he scooped me on my own ads): “Host” sends the clear message that community is [...]

    6. Sara Kenigsberg Says:

      I agree that that the community doesn’t want or need a manager. People want to come together though and they don’t always know how. A community host might not be a manager but they should be a leader or at least able to foster connections. Just like a host at a party organizes an event and introduces guests to each other to faciliate conversation, a community host should play a similar role.

      This comment was originally posted on Puttin’ on the Gaz

    7. Nuovi mestieri nel giornalismo: animatori di comunità cercansi | il Ducato online Says:

      [...] Selezione personale per New web site [...]

    8. Ted McLaughlan Says:

      Great strategy to let others already active, engaged and successful in particular areas of local outreach, marketing and community engagement to help build their own job descriptions – this is happening very frequently within large corporations (i.e. in the Enterprise 2.0/Government 2.0 space), as well now with “new media” enterprises…

      This comment was originally posted on Puttin’ on the Gaz

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