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Steve Buttry has begun to recruit his staff. He is the new Director of Community Engagement at Allbritton Communications, preparing the launch of a new Web site in the DC area, one of the most expected new project of newsmedia on the Web.
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Steve Buttry has just be named last month Editor of the year by Editor and Publisher.
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The simple text of the first 4 job descriptions illustrates perfectly the skills needed in a new newsmedia: #

Senior Community Host: #

Duties will include: #

leading community engagement in coverage of breaking news;

recruiting and managing relations with community bloggers;

moderating community conversation in live chats, discussion forums and site comments;

handling community-submitted content;

managing special community-engagement projects, such as events and contests;

coaching and mentoring other community managers.

We’re looking for an experienced digital journalist with involvement in community engagement avenues such as blogging, crowdsourcing and social media. #

[[I applaud here the use of  “community host“, instead of “manager” or even “editor”.  Buttry’s choice of words shows his understanding of the issues and his innovative strategy. “Host” sends the clear message that community is first about welcoming and hospitality.]] #

Community host: #

You will be a part of a team of community managers who will undertake a variety of duties, including: #

recruiting and managing relations with community bloggers;

moderating community conversation in live chats, discussion forum and site comments;

handling community-submitted content;

managing special community-engagement projects, such as events and contests.

Journalism experience helpful but not required. Applicant must be involved in digital engagement avenues such as blogging and social media. Work may include evening, weekend and holiday duties. #

Social media producer: #

We want someone to lead our efforts to engage with the community through social media. While you will take the initiative in developing the duties of this position, some of them will be: #

managing social media outlets, such as Twitter feed(s), Facebook fan page(s), YouTube and Flickr channels;

monitoring and responding to social media references to our work;

aggregating social media content for linking to or posting on our site;

promoting our content and community-engagement opportunities using social media; using Twitter and other social media to crowdsource breaking news stories, supplementing staff coverage;

planning tweetups and other social-media-oriented community events.

We’re looking for an experienced digital journalist who uses social media extensively for personal and professional purposes. #

Mobile producer: #

We want someone to lead our efforts to engage with our community through mobile devices. While you will take the initiative in developing the duties of this position, some of them will be: #

planning and executing mobile engagement projects;

managing and producing mobile-focused content;

working with tech staff to ensure quality of mobile site;

working with social media producer to plan and execute strategy for mobile-focused social media;

working with tech staff on mobile apps.

We’re looking for an experienced digital journalist who’s an avid user of mobile devices and has ideas for engaging the mobile audience. #

This is very exciting. I’ll bet he has already received 1000 applications. #

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This entry was posted on Saturday, March 20th, 2010 at 11:42 am and is filed under News Media, Web Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Mots clés :allbritton, buttry, community, dc, host, journalism, journalists, media, mobile, news, newsmedia, politico, social, socialmedia, stevebuttry, washington, web